‘ADHM’vs ‘Shivaay’: Reasons Why Karan’s Film Will Perform Better
By Annie Supriya : 27-Oct-2016
With this year’s highly anticipated Bollywood films ‘Ae Dil Hai Mushkil’ and ‘Shivaay’ releasing tomorrow in theatres, the clash of the titans has finally reached its climax. Which one will down the other remains the biggest question yet to be answered.
While the Karan Johar movie is a romantic saga, Ajay Devgn’s film is an action thriller where we get to see the actor donning the hat of the director, producer and the lead actor. With the ADHM’s accelerating publicity, thanks to the MNS issue, we wonder if ‘Shivaay’ has in it what it takes to pull down a film which has a super starry cast that has left no stone unturned to publicize about the film, be it on television shows or social media or wherever possible.
We must add that, the ADHM cast has been omnipresent these days and have literally been all over the place and these efforts could earn them quite many brownie points as it competes with Ajay Devgn’s directorial at the box office.
One thing that is common for both ‘Ae Dil Hai Mushkil’ and ‘Shivaay’ is the fact that they will not be released in Pakistan and this will definitely take a toll on their profits.
Speaking of profits, considering KJo’s films to be multiplex-worthy, ADHM could have a higher share here in comparison to AJ-starrer which is releasing in more number of single-screen theatres.
While Karan has already earned around Rs 50 crore for the pre-release sale of film rights, Ajay’s film has also earned about the same amount via sale of rights.
ADHM is already receiving rave reviews from a sect of Bollywood fraternity when its filmmakers arranged for a special screening. Considering the buzz that has been around it, we can’t help but guess that it might have an upper hand at the BO battle.
As the two films lock horns together tomorrow at the grand Diwali release of 2016, we’re sure we’re going to hear lots and lots of box office fire crackers in what seems be Bollywood’s noisiest Diwali ever! Stay tuned to this space as we get back to you with more updates on ADHM-Shivaay clash.