Court Fines Patanjali For Misleading Consumers
By F9 Team : 15-Dec-2016
Haridwar Court in Uttarakhand has fined Baba Ramdev promoted Patanjali Ayurveda to pay an amount of Rs. 11 lakh for ‘misbranding and putting up misleading advertisements’ of their products. It has been ruled by the court that the ayurveda products company has to pay this fine within one month period.
Earlier, in the year 2012, the District Food Safety Department has filed a complaint in the court against the company saying that it has found that the samples of the products of the company that include mustard oil, salt, pineapple jam, besan and honey have failed in quality standards. The tests for these products were held at the Rudrapur Laboratory where the failure in quality standards was found out.
It is said that these mentioned products of the company have violated of sections 52-53 of Food Security Norms and also section 23.1 (5) of Food Safety and Standard (packaging and labelling) regulation.
Again, in July this year, the Advertising Standards Council of India (ASCI), the advertising watchdog in India, has held the company saying the advertisements of the company are belittling the competitor’s products.
Also, the Consumer Complaints Council of India (CCC) has also mentioned that the campaign of the company product, 'Kachi Ghani Mustard Oil' which claims that the rival mustard oils are made of "adulterated with oil made by solvent extraction process with neurotoxin containing Hexane" was not actual.
Another such campaign of the company is for the product Patanjali Fruit Juice where it claimed that its rival brands are “expensive juices containing less pulp.” The company has followed similar approach of false claims on its rival products in its campaign for the product 'Patanjali Dugdhamrut' where it said that the “other companies mix 3 to 4 per cent urea and other non-edible things in their cattle feed.”
In all these claims, the company Patanjali Ayurveda has completely failed in providing substantiate proofs for its claims.