Modi Lays Marketing Strategy For Promoting Digital Economy

By : 26-Dec-2016
Modi’s Marketing Mantra

NEW DELHI: On Christmas Day, PM Narendra Modi at his monthly radio broadcast Mann Ki Baat has announced two happy schemes in order to foster digital transactions for making India an absolutely cashless economy. Beginning from the Xmas Sunday to the next 100 days as many as 15,000 people making e-payments will obtain Rs 1,000 cash back in a daily lucky draw raffle.

"On the day of Christmas, Indians will get the benefit of two schemes-Digi Dhan Vyapar Yojana and Lucky Grahak Yojana. It will last for 100 days. As such, crores of rupees will be distributed to lakhs of people," Modi said.

Business traders opting (PoS) point of sale-cashless online payments would avail an exemption in Income Tax, said Modi.

On the day of B.R. Ambedkar Jayanti (birthday) in April 14, 2017, Centre would conduct the bumper draw in which the winning prize will be in crores.

Defending his most criticised move of demonetising the high value notes (INR500 and 1,000 INR) that resulted into unimaginable cash crunch in India. More than 200 people were killed after the shock and trauma of waiting in the long unending snake lines under the sun.

However, Modi had empathized with the people of nation who had undergone tremendous sufferings and inconvenience post demonetisation.

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