Digital Sector to Zoom Above Rs 20,000 Crore By 2020
By Vasanth Geddada : 13-Jan-2017
MUMBAI: It is anticipated that the Indian digital sector is subjected to rise from the present rate of Rs 8,490 crore and exceeds beyond Rs 20,000 crore by 2020.
The digital industry has witnessed the entrance of the traditional internet technologies, TV subscription services that are further speculated to touch 746 million by 2020.
The vdonxt Asia is India's first digital videos convention that that digitally connects people in the digital business.
The EY vdonxt report conveys that the digital media market prospects tend to sprawl by 2020.
Currently, Digital Media along with the Over-The-Top OTT Digital Advertising contributes to 14% of the total Ad spending in the country.
All the four major digital elements of the digital revenues including OTT digital advertising,
Video OTT subscription, Music OTT subscription and gaming, had recorded a surplus of Rs 8,490 crore in the earlier year.
According to Ernst & Young, EY estimates, smartphone sales are expected to shoot from 31% to 59% by 2020. The digital Ad spendings are likely to hop to the ravishing rate of Rs 185 billion by 2020.